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west coast choppers
West Coast Choppers

If you are like most motorcycle enthusiasts you were captivated with Discovery Channel's Motorcycle Mania I and II series, starring the ever-popular Jesse James and his West Coast Choppers crew.

James, who started West Coast Choppers in 1993 in a corner of his mom's garage, has built West Coast Choppers into a reputable powerhouse. Without investors or financial backing, West Coast Choppers has grown into a 50-person, 18,000 square foot shop with an estimated $6 million in annual revenues. James has built his West Coast Choppers brand in the same manner as he builds his custom bikes, doing it his way, and with methodical precision.

But as James is the driving force behind West Coast Choppers, it is his "Works of Creation" that is the lifeblood. Each bike that is built is custom tailored to its specific owner, like a form fitting Armani suit. James has established a few trademarks to his brand as well as his heritage to the legendary outlaw Jesse James. Among them: insanely stretched out front forks, aluminum 140HP engines, and .44 and 9mm shell casings adorning gas cap covers and riser bars. 

For those who can pony up the $50,000 to $150,000 price for a West Coast Choppers personalized custom creation, would still have to wait in line. Average wait time is around a year.

For those who cannot afford a signature series Jesse James West Coast Chopper, take heart. James has expanded his West Coast Choppers brand into apparel and related merchandise. The West Coast Choppers brand of clothing has shown to be a top seller among motorcycle enthusiasts. Sales of T-shirts, belt buckles, posters, and the like have given motorcycle enthusiasts the opportunity to experience the appeal of James and his West Coast Choppers brand.


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